Last week I received a message from a major corporation serving the Latino community in the Food sector (I won’t name names) asking for some specific info they needed to put the icing on the cake for a presentation they were about to make to a MAJOR retailer (again, I’m not naming names).
Knowing where to find the info they needed, I went directly to the U.S. Department of Labor’s website and got the Average Annual Expenditures, according to all the Consumer Expenditure Surveys I could find where the segmentation showed exclusive data for Hispanics. I found data from 2003 through 2006 and shared it with them.
Then my OCD kicked in…
You can download the excel worksheet that came to be once my obsessive-compulsiveness was fully satisfied. I hope you find it useful.
There are so many interesting inferences that you can come up with from reviewing the data, not only as absolute numbers, but through the passage of time AND by viewing the Latino Community annual expenditures as a percentage of their after taxes income... Then you compare it with data available for Non-Hispanics and it gets even more interesting!!! Have I told you already that I am a research freak?
I’ve come to some pretty cool conclusions; I’d love it if you would download the worksheet and
share with us what data caught your attention. You can always comment on this post or, if you prefer, shoot me an email.
Enjoy!
Thanks for posting. Can't wait to dig into it!
Posted by: Lynn Currie | August 20, 2008 at 04:45 PM
Juan- this is really great info. I'm going to pass the link along to the agency and my online course to see what insights start coming out. Thanks for being a research geek. :)
Posted by: Holly McGavock | August 28, 2008 at 02:11 PM