By Juan Tornoe
Yesterday Google gave “your favorite Guatemalan” (and admitted OCD research freak) an early birthday present. They came up with the “Google Insights for Search”, which, paraphrasing Google itself:
“… analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you've entered, relative to the total number of searches done on Google over time. Then it shows you a graph with the results, indicating interest over time, plotted on a scale from 0 to 100; the totals are indicated next to bars by the search terms. On the results page, you'll see a heat map graphically displaying the search volume index with regions, subregions, and cities.”
So I went in and compared the search results for Latino vs. Hispanic. As you can see in the image below Hispanic was “Número Uno” from 2004 thru 2005, from 2006 thru early 2007 the terms were almost head to head, and from late 2007 until now Latino has been the most searched term between them. The latter, very likely led by searches for the "Latino Vote" and similar phrases.
Go to Google Insights for Search and play with the results for yourself.
You will see that California is the state where the highest relative number for the search term “Latino”, while New Mexico is at the top of the list for “Hispanic”. The state information supports the general “rule of thumb” that says you are safe using Latino in the West Coast and Hispanic in the East Coast and Texas.
Interesting stuff…
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