Some of you might have heard me talk about during one my seminars (If you haven't, what are you waiting for to book me???) about a term I coined myself, "Lonely Boying", which I've defined as reaching the Latino market through short, yet powerful, tidbits within your general market outreach efforts.
I've noticed some very wise marketers are jumping on the bandwagon... You are very welcome :-)
Having seen/heard/read multiple examples in varied media outlets, I was pleasantly surprised to see it on a website I use quite frequently and for which I have often questioned the effectiveness of the advertising placed on its pages: facebook.
In the midstof an all-English home page, there it sat, all by itself the poor thing, sticking out like a sore thumb, an ad in Spanish:
Yep, I immediately noticed it and saw it was in the language in which my mamá sang me all those children's lullabies not so long ago (Right... Who am I kidding!), and it just happens to be the same language I still speak at home every single day :-)
I saw it and reacted to it; well, sort of... I am sharing it with you, aren't I?
The point is IT WORKED! It grabbed my attention like no other ad on facebook has been able to do so since the day I joined the social network, which had been a while now. I was Lonely-boyed and I loved it!
See the power of the technique? Use is with caution... it is part of advertising's dinamyte; masterfully used it will work wonders, missuse it and it will blow up in your face.
Remember?
Tu que estás en alto cielo
hechame to bendición...
ok, I am really showing my age here ... even though I am an LLB fan from way back, my first thought in reading this was the song "Hey There, Lonely Boy" .... and I thought maybe you were "lonely boyed" because the ad was all alone on the page as a Spanish ad ..... it wasn't until I saw the "Tú que estás en alto cielo" reference that I got it! !!
Posted by: Ruth Kunstadter | March 12, 2009 at 01:27 PM
LOL... Thanks for the feedback Ruth! That's exactly the reason why I added it at the very end :-)
Posted by: Juan Tornoe | March 12, 2009 at 01:32 PM