Consultant Juan Tornoe, who studies the Latino market in the U.S., doesn't see his phone as a screen, but as a "window to the world." He says cell phone usage is huge among Latinos — and their user habits are sophisticated.
"You're not only connected to friends and family, you get access to information," he says. "You get to send and receive e-mail. You get to participate in social media, listen to music, you name it."
Tornoe's window to the world is wide open, and that really appeals to Poniewozik. He says that 10 years ago, he'd write an article and have no idea what readers thought of it. No more.
Had the opportunity to chat with NPR's Elizabeth Blair a few days ago :-)

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