“Latinos are much more social than their counterparts by nature,” says Juan Tornoe, CMO and partner of Cultural Strategies in Texas. “This is evidenced by the numbers of Latino bloggers out there. Twenty-one percent of all bloggers are Latino. We keep interacting like crazy online and we’re paying attention, so an intelligent advertiser says, ‘How am I going to connect with them?’”
Click here to read the entire article by Adrian Carrasquillo, published by NBC Latino on February 23, 2012.